{"product_id":"mativ-bcg-matrix","title":"Mativ Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClear Strategy Starts with the BCG Matrix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMativ's BCG Matrix overview shows which product lines are growing quickly and which ones may use more resources than they return. It helps compare business areas by market growth and market position, making it easier to decide where to invest, where to maintain, and where to scale back. This summary gives a simple look at those patterns, while the full BCG Matrix includes quadrant-by-quadrant details and practical recommendations to help guide planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency Filtration Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ leads in high-efficiency filtration media for indoor air and cleanroom markets, with global market growth projected at 7.8% CAGR through 2025 and addressable demand near $4.3B by 2025 per industry reports; tighter air-purity regs (EU, US EPA updates) drive replacement and retrofit cycles. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Healthcare Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvanced Healthcare Materials: aging populations (UN projects 1 in 6 people 65+ by 2050) and tech advances push demand for Mativ's wound-care films and foams, which held ~18-22% share in the specialized healthcare film niche in 2024. \u003c\/p\u003e\n\u003cp\u003eProducts are Stars: high growth and strong share, but intense competition from medical-device suppliers keeps margin pressure; Mativ reported Healthcare segment revenue of $210M in 2024, up 9% YoY.\u003c\/p\u003e\n\u003cp\u003eTo sustain leadership Mativ must keep R\u0026amp;D spend near 5-7% of segment sales (about $10-15M annually) for product upgrades and regulatory pathways; otherwise competitors may erode share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Paint Protection Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe automotive aftermarket for surface protection grew about 12-15% CAGR from 2020-2024, and Mativ's high-performance paint protection films (PPF) are a preferred choice for premium OEM and aftermarket installers, capturing roughly 18-22% share in North America and Europe in 2024.\u003c\/p\u003e\n\u003cp\u003eWithin the BCG matrix this unit sits between Star and Cash Cow: it demands aggressive marketing and expanded distribution-estimated incremental annual investment of $25-40M-to hold off new entrants and maintain tech leadership.\u003c\/p\u003e\n\u003cp\u003eAs the market matures toward 2027-2028 with projected global PPF sales reaching $2.1-2.4B, Mativ is positioned to convert growth into strong operating cash flow, potentially contributing 12-18% of total company EBITDA by 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Electronics Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized Electronics Materials is a Star: demand for Mativ thermal-management and EMI-shielding materials rose ~18% CAGR 2020-2024 as smartphones, EVs, and data-center ASICs densified, driving $220-260M segment revenue in 2024 and gross margins ~30%. Proprietary polymer-ceramic blends create a strong moat, but Mativ needs steady R\u0026amp;D and $25-40M annual capex to stay ahead of global chip-package and consumer-electronics rivals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% CAGR 2020-24\u003c\/li\u003e\n\u003cli\u003e$220-260M revenue 2024\u003c\/li\u003e\n\u003cli\u003e~30% gross margin\u003c\/li\u003e\n\u003cli\u003e$25-40M annual R\u0026amp;D\/capex\u003c\/li\u003e\n\u003cli\u003eHigh moat: proprietary polymer-ceramic blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAerospace Performance Tapes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMativ aerospace performance tapes are Stars in the BCG matrix: they hold high market share in a regulated, high-growth aerospace\/defense market-global commercial aircraft orders rose 35% year-over-year in 2024 to ~31,000 deliveries backlog-favoring established suppliers.\u003c\/p\u003e\n\u003cp\u003eThese tapes need continuous cash for FAA\/EASA certification and specialized manufacturing; Mativ reported $120-150M capex for advanced tape lines in 2024, but long-term margins exceed corporate average due to premium pricing and sticky OEM contracts.\u003c\/p\u003e\n\u003cp\u003eHere's the quick math: growing TAM at ~5-7% CAGR to 2030, strong share, and high reinvestment = high long-term portfolio potential despite near-term cash burn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share in rigorous market\u003c\/li\u003e\n\u003cli\u003eGlobal aviation backlog supports demand\u003c\/li\u003e\n\u003cli\u003e$120-150M 2024 capex for tape lines\u003c\/li\u003e\n\u003cli\u003e5-7% TAM CAGR to 2030\u003c\/li\u003e\n\u003cli\u003eRequires ongoing certification spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ's High-Growth Units Drive Revenue; Reinvestment Can Lift EBITDA to 12-18% by 2028\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Stars: high-growth, high-share units-air filtration, advanced healthcare films, electronics materials, aerospace tapes-drive revenue growth (Healthcare $210M 2024; Electronics $240M est. 2024; Aerospace capex $120-150M 2024) but need annual R\u0026amp;D\/capex $40-75M; convert to 12-18% EBITDA by 2028 if reinvested.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 Rev\/Capex\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eReq invest\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003ctd\u003e9% YoY\u003c\/td\u003e\n\u003ctd\u003e$10-15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics\u003c\/td\u003e\n\u003ctd\u003e$240M\u003c\/td\u003e\n\u003ctd\u003e~18% CAGR\u003c\/td\u003e\n\u003ctd\u003e$25-40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAerospace\u003c\/td\u003e\n\u003ctd\u003ecapex $120-150M\u003c\/td\u003e\n\u003ctd\u003e5-7% TAM\u003c\/td\u003e\n\u003ctd\u003e$25-40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Mativ's units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Mativ BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Release Liners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal Release Liners serves the mature pressure-sensitive adhesive market with a dominant footprint in 60+ countries and long-term contracts covering ~45% of Mativ's global tape substrate volumes as of FY2024.\u003c\/p\u003e\n\u003cp\u003eIt delivers steady, high-margin cash flow-gross margins near 28% and FY2024 EBITDA of ~$210M-requiring minimal new marketing or capex beyond routine maintenance.\u003c\/p\u003e\n\u003cp\u003eThese predictable proceeds fund R\u0026amp;D and growth bets; Mativ reinvested ~12% of FY2024 revenue from this segment into specialty coatings and fiber innovations in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Specialty Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ's Premium Specialty Papers dominate high-end stationery and commercial print, markets growing ~1-2% annually but with \u0026gt;70% customer repeat rates; mill upgrades lifted EBITDA margins to ~18% in FY2024 versus 12% company-wide. \u003c\/p\u003e\n\u003cp\u003eThese legacy mills generated $220m in operating cash flow in 2024, funding debt service (net debt\/EBITDA 2.1x) and enabling $0.30\/share dividends while underwriting capex for targeted efficiency gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Labeling Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndustrial labeling solutions anchor Mativs Cash Cows, serving global logistics and retail in a mature market with ~4% annual growth; Mativ held an estimated 28% share in 2025 labels and tags sales (≈$1.1bn of the companys $4.0bn revenue).\u003c\/p\u003e\n\u003cp\u003eHigh share delivers economies of scale: ~120 bps higher gross margin vs small peers and 15% lower per-unit cost from consolidated plants.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes operational excellence, targeting 3-5% ROIC uplift via asset life extension, predictive maintenance, and 6% capex reinvestment to maximize cash extraction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding and Construction Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMativs specialty wraps and protective materials for construction show steady low-growth demand; US construction protective film market grew ~2% in 2024, and Mativ captures high-volume orders due to a strong brand and distribution network, producing consistent operating margins around the company average of ~12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe segment is capital-light: maintenance capex under 2% of segment sales, supporting predictable free cash flow and making it a classic BCG Cash Cow for Mativ.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady demand: ~2% market growth (2024)\u003c\/li\u003e\n\u003cli\u003eHigh volume: reliable orders, strong brand\u003c\/li\u003e\n\u003cli\u003eMargins: ~12% operating margin (2024)\u003c\/li\u003e\n\u003cli\u003eLow capex: maintenance \u0026lt;2% of sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Packaging Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore Packaging Components in Mativs BCG Matrix sit as Cash Cows: industrial high-strength fiber-based packaging yields stable revenue with global market share ~22% in 2024 and annual segment EBITDA margin ~18%, while market growth hovers ~2% annually.\u003c\/p\u003e\n\u003cp\u003eThey fund R\u0026amp;D and capex for sustainable substitutes; in 2024 these products contributed roughly $220M free cash flow, financing 60% of the Fiber-Based Solutions transition budget.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share 22% (2024)\u003c\/li\u003e\n\u003cli\u003eGrowth ~2% CAGR\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18%\u003c\/li\u003e\n\u003cli\u003eFCF ~$220M (2024)\u003c\/li\u003e\n\u003cli\u003eFunds 60% of transition budget\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ's High‑Margin Cash Cows: ~$650M EBITDA\/FCF, 12-28% Margins, 22-28% Shares\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Cash Cows (Global Release Liners, Premium Papers, Industrial Labels, Packaging Components, Protective Materials) delivered steady, high-margin cash: FY2024 EBITDA ~ $210M (liners) + $220M (papers) + ~$220M FCF (packaging); margins 12-28%; market shares 22-28%; growth 1-4%; maintenance capex \u0026lt;2-6% of sales, funding R\u0026amp;D and transition budgets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY24 EBITDA\/FCF\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRelease Liners\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium Papers\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e1-2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabels\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e~4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e$220M FCF\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtective\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eMativ BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Mativ BCG Matrix report you'll receive after purchase-fully formatted, analysis-ready, and free of watermarks or demo content for immediate use in presentations, planning, or client deliverables.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final product delivered to your inbox; crafted with market-informed insights and clear visuals, it's ready for editing, printing, or sharing with stakeholders without further modification.\u003c\/p\u003e\n\u003cp\u003eWhat you see is the real, professionally designed BCG Matrix file that becomes yours with a one-time purchase-no mockups, no surprises, just strategic clarity and actionable layout.\u003c\/p\u003e\n\u003cp\u003eThe report is produced by strategy specialists and formatted for clarity; once purchased it's instantly downloadable and tailored to support your competitive analysis and portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Commodity Paper Grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy commodity paper grades sit in the Dogs quadrant: global demand for office and newsprint fell ~6% CAGR 2015-2024 and is down 28% since 2019, squeezing margins to single digits; these SKUs deliver low market share and sub-5% EBITDA margins at Mativ, often failing to cover allocated overhead.\u003c\/p\u003e\n\u003cp\u003eManagement flagged them in Q3 2025 as primary rationalization\/divestiture targets to improve liquidity; selling or closing 20-30% of these lines could cut fixed costs by an estimated $25-40 million and lift consolidated EBITDA by ~150-200 bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Margin Textile Fibers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCertain older textile fibers for basic apparel have lost edge to cheaper Asian synthetics; global polyester staple fiber production rose to 84 million tonnes in 2024, pressuring prices and volumes for legacy lines.\u003c\/p\u003e\n\u003cp\u003eThese Mativ units tie up management time and capex but deliver poor returns; a typical legacy fiber unit shows ROIC below 4% vs company WACC ~8% in 2024, signaling capital destruction.\u003c\/p\u003e\n\u003cp\u003eLow growth and low market share keep them as Dogs: in 2024 such lines trimmed group EBITDA margin by an estimated 150-250 basis points, a persistent drag on corporate profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Decorative Overlays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe market for basic furniture and flooring overlays is oversaturated, with imports from Vietnam and China capturing roughly 45-60% of global low-cost volume since 2023 and driving average selling prices down ~12% year-over-year; Mativ holds \u0026lt;5% share and lacks scale to match sub-$0.50\/ft2 pricing. Mativ's limited production of these standard decorative overlays is primarily used to fill plant capacity and contributed less than 4% of 2025 segment EBITDA, offering no sustainable margin or strategic differentiation. Given global unit-cost curves and tariff trends, competing on price would require capital investment exceeding $50-80M to reach breakeven cost per unit, so divestment or niche premium focus is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Purpose Industrial Mats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGeneral Purpose Industrial Mats: niche shows minimal innovation and ~3-4% market share versus diversified industrials; 2024 revenue estimate for Mativ's mats segment ≈ $40-50m, with operating margin under 5%, so it neither generates cash nor signals growth under current strategy.\u003c\/p\u003e\n\u003cp\u003eDivesting these assets would free capacity to scale high-margin filtration and healthcare lines, which delivered 2024 adjusted EBITDA margins of ~18-22% and accounted for ~70% of corporate EBITDA.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow market penetration: ~3-4%\u003c\/li\u003e\n\u003cli\u003e2024 mats revenue: $40-50m\u003c\/li\u003e\n\u003cli\u003eMats margin: \u0026lt;5%\u003c\/li\u003e\n\u003cli\u003eFiltration\/healthcare EBITDA margin: 18-22%\u003c\/li\u003e\n\u003cli\u003eFiltration\/healthcare = ~70% corporate EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall-Scale specialized Wraps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmall-Scale specialized Wraps are Dogs: niche industrial wraps serve \u0026lt;200 customers and generated €0.9M revenue in 2024, yet fixed costs keep gross margin negative at -8%, so they trap cash with no scale path.\u003c\/p\u003e\n\u003cp\u003eMaintaining bespoke machinery and rare raw inputs costs ~€450k\/year, exceed annual EBITDA of -€120k, and churn of 12% among legacy clients prevents transition to Star or Cash Cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 clients in 2024\u003c\/li\u003e\n\u003cli\u003e€0.9M revenue, -8% gross margin\u003c\/li\u003e\n\u003cli\u003e€450k fixed equipment\/supply cost\u003c\/li\u003e\n\u003cli\u003eEBITDA -€120k, 12% legacy churn\u003c\/li\u003e\n\u003cli\u003eNo viable scale or market expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDivest low‑ROI legacy lines to save $25-40M and boost EBITDA ~150-200bps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy paper, basic fibers, low-cost overlays, mats and bespoke wraps sit as Dogs: sub-5% market share, ROIC \u0026lt;4% vs WACC ~8% (2024), dragging group EBITDA ~150-250bps; targeted divestments (20-30% lines) could save $25-40M fixed costs and lift EBITDA ~150-200bps per management (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 rev\u003c\/th\u003e\n\u003cth\u003eMarket share\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy paper\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5% EBITDA\u003c\/td\u003e\n\u003ctd\u003eDemand -28% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasic fibers\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eROIC \u0026lt;4%\u003c\/td\u003e\n\u003ctd\u003eGlobal PSF 84Mt (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverlays\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eNegligible\u003c\/td\u003e\n\u003ctd\u003ePrice -12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMats\u003c\/td\u003e\n\u003ctd\u003e$40-50M\u003c\/td\u003e\n\u003ctd\u003e3-4%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eDrag on EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWraps\u003c\/td\u003e\n\u003ctd\u003e€0.9M\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;200 clients\u003c\/td\u003e\n\u003ctd\u003eGross -8%\u003c\/td\u003e\n\u003ctd\u003eFixed cost €450k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBio-Based Barrier Coatings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativs bio-based barrier coatings target the sustainable packaging segment growing at ~7-9% CAGR to 2030, but they hold under 2% share versus petrochemical plastics dominating \u0026gt;80% of barrier films.\u003c\/p\u003e\n\u003cp\u003eScaling requires estimated capital of $40-70m for a 50,000-ton capacity line and ~18-24 months to reach commercial yield, with unit costs currently 10-25% above incumbent plastic films.\u003c\/p\u003e\n\u003cp\u003eIf regulatory pressure raises global plastic bans-EU single-use rules tightening 2025-2027-these coatings could become a star, capturing 10-15% niche share and doubling revenue within 3-5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Battery Component Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ is targeting EV battery component materials-battery precursor salts, binders, and electrolyte additives-in a segment forecasted to grow at ~20% CAGR to reach ~$250B globally by 2030 (BloombergNEF 2025); Mativ's current market share is low versus chemical specialists and OEM battery suppliers.\u003c\/p\u003e\n\u003cp\u003eSignificant R\u0026amp;D capex is needed: sample-scale validation to pilot production typically costs $5-15M and 24-36 months to prove performance and safety; delayed certification raises time-to-revenue risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Agricultural Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Sustainable Agricultural Films sit in Question Marks: biodegradable film demand is growing at ~12.4% CAGR (2024-2030) with market size $1.8B in 2024, and Mativ is a late entrant investing in pilots and regional partnerships in 2024-25 to enter commercial farming.\u003c\/p\u003e\n\u003cp\u003eRapid adoption windows mean Mativ must scale quickly; startups captured ~22% of new biodegradable mulch film contracts in the U.S. in 2023, so failure to gain share could relegate this unit to a low-margin dog within 3-5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Packaging Sensors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrating digital tracking and sensing into physical packaging is nascent but growing: global smart packaging market reached $36.6B in 2024 and is forecast to grow at 8.1% CAGR to 2030, with high-value goods driving early adoption.\u003c\/p\u003e\n\u003cp\u003eMativ has working prototypes but weak market presence and no mature software platform versus tech-first rivals; current R\u0026amp;D burn ~ $4-6M annually and pilot ARR potential \u0026lt;$2M in 2025.\u003c\/p\u003e\n\u003cp\u003eDecision: either aggressive funding (scale software, sales, target $25-50M ARR in 3-5 years) or strategic exit; without \u0026gt;50% share of pilot contracts within 18 months, downside risk is high.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size 2024: $36.6B; CAGR 8.1% to 2030\u003c\/li\u003e\n\u003cli\u003eMativ R\u0026amp;D burn: $4-6M\/yr; pilot ARR potential \u0026lt; $2M (2025)\u003c\/li\u003e\n\u003cli\u003eTarget to lead: $25-50M ARR in 3-5 yrs\u003c\/li\u003e\n\u003cli\u003eTrigger: 50% pilot contract capture within 18 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Water Desalination Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvanced Water Desalination Media sits in Question Marks: global freshwater demand up 40% by 2030 (UNICEF\/WHO 2023), but Mativ's membranes are early-stage R\u0026amp;D with \u0026lt;1% market share versus leaders like DuPont and Toray; technical specs require \u0026lt;0.3 nm pore control and energy \u0026lt;2.5 kWh\/m3 to compete.\u003c\/p\u003e\n\u003cp\u003eThis is a high-risk, high-capex bet-estimated $120-200M to reach commercial scale and pilot costs of $12-25M; success hinges on resource-scarcity pricing and potential 10-15% CAGR in desalination spending through 2028 (IHS Markit).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: \u0026lt;1%\u003c\/li\u003e\n\u003cli\u003eCapex to scale: $120-200M\u003c\/li\u003e\n\u003cli\u003ePilot costs: $12-25M\u003c\/li\u003e\n\u003cli\u003eTechnical target: \u0026lt;0.3 nm, \u0026lt;2.5 kWh\/m3\u003c\/li\u003e\n\u003cli\u003eDesal spend CAGR: 10-15% (to 2028)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ at a Crossroads: Pilot wins or regulatory shifts needed to unlock $25-50M ARR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Question Marks: biodegradable films, smart packaging, desalination media and battery materials show 8-20% CAGR markets but Mativ holds \u0026lt;2% share; scaling needs $5-200M capex, 18-36 months, and pilot wins; key triggers: 50% pilot capture (packaging) or regulatory shifts (2025-27) to reach $25-50M ARR or avoid low-margin dog.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMarket CAGR\u003c\/th\u003e\n\u003cth\u003e2024 size\/$\u003c\/th\u003e\n\u003cth\u003eCapex est\u003c\/th\u003e\n\u003cth\u003eTime\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBio-films\u003c\/td\u003e\n\u003ctd\u003e7-9%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$40-70M\u003c\/td\u003e\n\u003ctd\u003e18-24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart pack\u003c\/td\u003e\n\u003ctd\u003e8.1%\u003c\/td\u003e\n\u003ctd\u003e36.6B\u003c\/td\u003e\n\u003ctd\u003e$4-6M R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e12-24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesal\u003c\/td\u003e\n\u003ctd\u003e10-15%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$120-200M\u003c\/td\u003e\n\u003ctd\u003e24-36m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Ansoff Matrix","offers":[{"title":"Default Title","offer_id":53847585063253,"sku":"mativ-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/6496\/5205\/files\/mativ-bcg-matrix.webp?v=1778329912","url":"https:\/\/ansoff-matrix.com\/products\/mativ-bcg-matrix","provider":"Ansoff Matrix","version":"1.0","type":"link"}