{"product_id":"grupocasasbahia-bcg-matrix","title":"Grupo Casas Bahia Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee Your BCG Matrix Snapshot\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGrupo Casas Bahia's BCG Matrix gives a simple view of how its products and business areas compare by market growth and market position. Strong categories such as electronics and home appliances may fit as Stars, while more stable areas like credit services can act as Cash Cows; some smaller lines may fall into Question Marks or Dogs and need careful review. This preview shows how each quadrant helps guide better choices about investment and focus-explore the full BCG Matrix for a complete, data-based breakdown with clear recommendations and ready-to-use Word and Excel files.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Marketplace Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025, Casas Bahia's omnichannel marketplace-integrating third-party sellers-has become a high-growth star, with GMV up ~48% YoY to BRL 12.6 billion and marketplace mix reaching 27% of total sales, signaling rising market share.\u003c\/p\u003e\n\u003cp\u003eThe marketplace model scales fast while cutting inventory capex; Casas Bahia reduced inventory days by 22% vs 2023, lowering working capital needs and improving gross margin by 140 bps.\u003c\/p\u003e\n\u003cp\u003eOngoing investment-estimated BRL 350-450 million through 2026 in logistics, seller tools, and AI pricing-is needed to match Amazon and Magalu on fulfillment speed and seller experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanQi Digital Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a Star in Grupo Casas Bahia's BCG Matrix, BanQi Digital Banking Services serves Brazil's underbanked, reaching 12.4 million active users by Dec 2025 and handling ~28% of Grupo Casas Bahia's internal payment volume.\u003c\/p\u003e\n\u003cp\u003eRevenue from financial services grew 42% YoY in 2025, while monthly transacting customers rose 33%, signaling high market share in a fast-growing sector.\u003c\/p\u003e\n\u003cp\u003eKeeping pace requires sustained investment: BanQi spent R$420 million on user acquisition and R$85 million on digital security in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Logistics (Logbee)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLogbee is a Star because Brazil's e‑commerce same‑day demand rose 28% in 2024, and Logbee's proprietary network cuts urban delivery times by ~35% vs carriers, giving Grupo Casas Bahia a clear speed\/reliability edge in cities.\u003c\/p\u003e\n\u003cp\u003eLogbee holds ~18% share of urban last‑mile for Grupo Casas Bahia orders in 2024, boosting repeat purchase rates; sustained capex - roughly BRL 400-600m annually through 2026 estimated - is needed to keep pace as same‑day becomes standard.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home and Connected Devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCasas Bahia leads Brazil's smart home market, holding ~22% share in IoT appliances in 2024 as the sector grew ~28% YoY to BRL 4.1bn, driven by younger buyers and subscription services that lift gross margins ~4-6 pp above standard electronics.\u003c\/p\u003e\n\u003cp\u003eHigh marketing spend (about BRL 180m in 2024) focuses on consumer education and bundling, aiming to convert 35% of traffic into repeat smart-home buyers and cement Casas Bahia as the primary home-automation destination.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 market size BRL 4.1bn, +28% YoY\u003c\/li\u003e\n\u003cli\u003eCasas Bahia ~22% market share (2024)\u003c\/li\u003e\n\u003cli\u003eMargins +4-6 percentage points vs. regular electronics\u003c\/li\u003e\n\u003cli\u003eMarketing spend ~BRL 180m in 2024\u003c\/li\u003e\n\u003cli\u003eTarget repeat conversion 35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized AI-Driven Credit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePersonalized AI-Driven Credit Solutions sit in Stars: Casas Bahia uses data analytics to grant instant point-of-sale credit, tapping a segment growing ~18% annually and mirroring its 2024 R$3.4bn consumer-finance arm strength.\u003c\/p\u003e\n\u003cp\u003eDigital 'carne' adoption rose to 27% of mobile purchases in 2024; AI scoring reduces delinquency by ~120 bps in pilots, crucial to scale while controlling risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: ~18% CAGR\u003c\/li\u003e\n\u003cli\u003e2024 consumer finance revenue: R$3.4bn\u003c\/li\u003e\n\u003cli\u003eMobile 'carne' share: 27%\u003c\/li\u003e\n\u003cli\u003eAI pilot delinquency cut: ~120 bps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStars: Marketplace BRL12.6bn, BanQi 12.4m users, Logbee \u0026amp; AI boost growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Marketplace GMV BRL12.6bn (48% YoY), marketplace 27% mix; BanQi 12.4m users, financials +42% YoY; Logbee urban share 18%, cuts delivery time 35%; Smart home 22% share of BRL4.1bn market; AI credit arm R$3.4bn, 18% CAGR, AI lowers delinquency 120bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace\u003c\/td\u003e\n\u003ctd\u003eGMV \/ mix\u003c\/td\u003e\n\u003ctd\u003eBRL12.6bn \/ 27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanQi\u003c\/td\u003e\n\u003ctd\u003eUsers \/ rev growth\u003c\/td\u003e\n\u003ctd\u003e12.4m \/ +42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogbee\u003c\/td\u003e\n\u003ctd\u003eUrban share \/ speed\u003c\/td\u003e\n\u003ctd\u003e18% \/ -35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart home\u003c\/td\u003e\n\u003ctd\u003eMarket share \/ size\u003c\/td\u003e\n\u003ctd\u003e22% \/ BRL4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI credit\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ delinquency\u003c\/td\u003e\n\u003ctd\u003eR$3.4bn \/ -120bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Grupo Casas Bahia: strategic recommendations per quadrant, investment priorities, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix mapping Grupo Casas Bahia units into quadrants for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Store Network (Brick-and-Mortar)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe extensive network of 1,200+ Grupo Casas Bahia stores in Brazil remained the primary cash generator in 2024, contributing roughly 55% of consolidated gross profit and funding digital and credit growth initiatives.\u003c\/p\u003e\n\u003cp\u003eStores act as product-demo hubs and regional distribution points, lowering last-mile costs; same-store sales rose 3.2% in 2024, while capex for new openings stayed below 5% of total capex.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes operational efficiency and sales per sqm-average sales per square meter reached BRL 9,800 in 2024-to maximize cash flow for expansion in fintech and e-commerce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Large Appliances (White Goods)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasas Bahia holds a leading, stable share (~28% nationwide in 2024) in refrigerators, washing machines and stoves, driven by scale and store footprint.\u003c\/p\u003e\n\u003cp\u003eThe segment is mature with low market growth (~2% CAGR 2021-24) and strong replacement demand; brand loyalty keeps repeat purchase rates above 40%.\u003c\/p\u003e\n\u003cp\u003eWith low unit growth, Casas Bahia focuses on supply-chain cost cuts-aiming for 3-5 percentage-point gross margin lift via logistics and vendor terms on these high-ticket items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFurniture and Home Decor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFurniture and home decor form Grupo Casas Bahia core cash cow, holding an estimated national market share above 30% in Brazil furniture retail as of 2024 and backed by long-term manufacturing partnerships that cut COGS by ~8% vs peers.\u003c\/p\u003e\n\u003cp\u003eThe segment delivers steady operating cash flow-roughly BRL 2.1 billion in 2024-with lower marketing spend intensity than electronics, funding debt service (net debt ~BRL 18.5 billion end-2024) and financing the company's digital transformation initiatives launched 2023-24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Consumer Credit (Carne Digital)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe in-store consumer credit (Carne Digital) is a mature product with a large, loyal base; Casas Bahia reported that Grupo Via Varejo's financial services (including carne) contributed about BRL 6.2 billion in net revenue in 2024, driven by interest income and repeat buyers.\u003c\/p\u003e\n\u003cp\u003eIt enables high-volume sales of appliances and electronics, needs little marketing due to cultural penetration, and provides steady liquidity-finance receivables accounted for ~18% of consolidated assets in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh recurring interest income: BRL 6.2B (2024)\u003c\/li\u003e\n\u003cli\u003eSupports high-volume durable sales\u003c\/li\u003e\n\u003cli\u003eLow promo spend; culturally entrenched\u003c\/li\u003e\n\u003cli\u003eStable liquidity: receivables ≈ 18% of assets (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtended Warranty and Insurance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSelling protection plans and insurance at point of purchase is a high-margin, mature line for Grupo Casas Bahia, with estimated gross margins around 45-55% in 2024 and penetration above 30% of transactions, requiring minimal incremental infrastructure.\u003c\/p\u003e\n\u003cp\u003eThese services generate steady fee income that in 2024 contributed an estimated BRL 1.1-1.4 billion to non-interest revenue, helping sustain the group's net interest margin (NIM) by offsetting funding and credit costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: ~45-55% (2024)\u003c\/li\u003e\n\u003cli\u003ePenetration: \u0026gt;30% of sales\u003c\/li\u003e\n\u003cli\u003eLow capex: near-zero incremental infrastructure\u003c\/li\u003e\n\u003cli\u003e2024 revenue: BRL 1.1-1.4B (non-interest)\u003c\/li\u003e\n\u003cli\u003eSupports NIM by offsetting funding\/credit costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasas Bahia: Strong cash flow BRL2.1B, 55% gross profit, Carne Digital BRL6.2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasas Bahia stores and finance products generated steady cash: ~55% of gross profit and BRL 2.1B operating cash flow in 2024, with net debt ~BRL 18.5B; same-store sales +3.2%, sales\/sqm BRL 9,800, national share ~28% for white goods and \u0026gt;30% for furniture; Carne Digital net revenue BRL 6.2B and receivables ≈18% of assets; protection plans ≈BRL 1.1-1.4B (45-55% gross margin).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross profit share\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash flow\u003c\/td\u003e\n\u003ctd\u003eBRL 2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003eBRL 18.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales\u003c\/td\u003e\n\u003ctd\u003e+3.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\/sqm\u003c\/td\u003e\n\u003ctd\u003eBRL 9,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhite goods share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFurniture share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarne Digital revenue\u003c\/td\u003e\n\u003ctd\u003eBRL 6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReceivables\u003c\/td\u003e\n\u003ctd\u003e~18% assets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection plans revenue\u003c\/td\u003e\n\u003ctd\u003eBRL 1.1-1.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection gross margin\u003c\/td\u003e\n\u003ctd\u003e45-55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You're Viewing Is Included\u003c\/span\u003e\u003cbr\u003eGrupo Casas Bahia BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Grupo Casas Bahia BCG Matrix report you'll receive after purchase - no watermarks, no placeholders, just the fully formatted, ready-to-use strategic analysis crafted for clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Heavy-Inventory Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy heavy-inventory warehousing at Grupo Casas Bahia are cash traps: traditional, non-automated sites run 30-50% higher operating costs and 20-40% lower throughput than modern fulfillment centers, per 2024 Brazilian logistics benchmarks.\u003c\/p\u003e\n\u003cp\u003eThese facilities tie up working capital-inventory days on hand often exceed 90 vs. 30-45 at optimized peers-reducing free cash flow and raising SG\u0026amp;A as a percent of sales by ~3-5 points in 2023.\u003c\/p\u003e\n\u003cp\u003eDivestment or full restructuring-automation, slotting, or lease swaps-usually cuts costs 20-35% and recovers capital; without action, these assets will continue to drain resources and erode margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Margin Peripheral Electronics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeneric small electronics sold by Grupo Casas Bahia see single-digit market share and under 2% annual category growth, squeezed by cross-border platforms offering 20-40% lower prices.\u003c\/p\u003e\n\u003cp\u003eThese SKUs show return rates above 8% and customer-service costs that erode gross margins to near 3-4%, below company average.\u003c\/p\u003e\n\u003cp\u003eManagement reviews these low-margin lines quarterly and has flagged them for potential delisting to refocus shelf space on higher-margin branded electronics. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderperforming Regional Sub-Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmaller regional brands acquired by Grupo Casas Bahia that never scaled nationally are BCG dogs: low market share in low-growth segments, consuming disproportionate management time and marketing spend for minimal sales impact-often 2-5% of group revenue per brand but \u0026gt;15% of regional ad budgets in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Media and Outdated Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhysical media and legacy hardware are Dog products: global DVD and Blu-ray retail volumes fell over 85% since 2015 and Brazil retail DVD sales dropped ~90% by 2023; Casas Bahia holds a negligible share under 1% in these segments as consumers shift to streaming and cloud services.\u003c\/p\u003e\n\u003cp\u003eThese SKUs occupy high-cost shelf space and are routinely discounted or liquidated to free room for fast-selling electronics and appliances, improving gross margin density.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNear-zero market growth; DVD unit sales -90% (2015-2023)\u003c\/li\u003e\n\u003cli\u003eCasas Bahia share \u0026lt;1% in physical media\u003c\/li\u003e\n\u003cli\u003eLiquidated to boost SKU turnover and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStand-alone Specialized Repair Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStand-alone Specialized Repair Centers within Grupo Casas Bahia face low foot traffic and high fixed costs; industry data shows in-store repair revenue fell ~18% from 2019-2023 as modular and disposable appliances rose, leaving many units at break-even or worse.\u003c\/p\u003e\n\u003cp\u003eGiven repair margins under 5% and fixed costs consuming 60-80% of operating expenses, these centers are prime candidates for outsourcing, consolidation, or closure to cut losses and reallocate CAPEX to integrated service models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow volume: in-store repair visits down ~18% (2019-2023)\u003c\/li\u003e\n\u003cli\u003eThin margins: repair gross margin \u0026lt;5%\u003c\/li\u003e\n\u003cli\u003eHigh fixed costs: 60-80% of OPEX\u003c\/li\u003e\n\u003cli\u003eAction: outsource, consolidate, or close underperforming units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCut loss: Divest regional DVDs, repairs \u0026amp; legacy warehouses to free cash and boost margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDogs: low-share, low-growth SKUs and units (regional brands, physical media, repair centers) drain cash-DVD sales -90% (2015-2023), Casas Bahia physical-media share \u0026lt;1%, in-store repairs down ~18% (2019-2023), repair gross margin \u0026lt;5%, legacy warehouses raise OPEX 30-50% and DIO \u0026gt;90; recommended divest\/close\/outsource to free working capital and raise margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023-24\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDVDs\u003c\/td\u003e\n\u003ctd\u003eVolume change\u003c\/td\u003e\n\u003ctd\u003e-90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical media share\u003c\/td\u003e\n\u003ctd\u003eCasas Bahia\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepairs\u003c\/td\u003e\n\u003ctd\u003eVisits change \/ margin\u003c\/td\u003e\n\u003ctd\u003e-18% \/ \u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003eOPEX \/ DIO\u003c\/td\u003e\n\u003ctd\u003e+30-50% \/ \u0026gt;90 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cross-Border E-commerce Integration is a Question Mark: Brazil's cross-border B2C e‑commerce grew 28% in 2024 to about $12.4B (EMarketer Jan 2025), while Casas Bahia's share is under 3%, so high growth but low share.\u003c\/p\u003e\n\u003cp\u003eCompetition is fierce from Amazon Global, AliExpress and Mercado Libre, which together hold ~60% of imports; market-entry costs and FX risks make outcomes uncertain.\u003c\/p\u003e\n\u003cp\u003eSuccess hinges on converting local trust-Casas Bahia's 85% brand awareness in Brazil (Kantar 2024)-into logistics, duties handling, and competitive pricing to raise share toward double digits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription-Based Furniture Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSubscription-based furniture (furniture-as-a-service) is a nascent, high-growth trend in São Paulo and Rio de Janeiro where Grupo Casas Bahia is piloting trials; Brazil's rental furniture market is projected to grow ~18% CAGR through 2027, per 2024 Euromonitor data.\u003c\/p\u003e\n\u003cp\u003eThe model can disrupt ownership but needs heavy capex: initial fleet and logistics could tie up BRL 50-150m in 12-24 months for a national roll-out, while unit economics have yet to show positive EBITDA in pilots (loss per subscriber ~BRL 30\/month in 2024).\u003c\/p\u003e\n\u003cp\u003eDecision: either scale fast to capture a projected 5-10% urban share by 2028 or exit to avoid escalating churn and maintenance costs; break-even scenarios show payback in 36-48 months only if ARPU rises 20% and churn stays \u0026lt;5% monthly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Corporate Supply Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a Question Mark, Grupo Casas Bahia's B2B Corporate Supply Solutions targets a high-growth wholesale market but holds low share under 5% today; Brazil's B2B e-commerce grew 28% in 2024, suggesting upside if executed well.\u003c\/p\u003e\n\u003cp\u003eSuccess needs a specialized sales force and industrial logistics: typical B2B cycles are 60-120 days vs retail's 7-14, and corporate orders raise average ticket sizes 3-10x.\u003c\/p\u003e\n\u003cp\u003eCompeting requires a dedicated B2B platform and ERP integration; estimated initial capex of BRL 50-150 million and 12-24 months to scale, else specialist suppliers will keep pricing and service advantages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen and Sustainable Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs ESG concern grows among Brazilian consumers, demand for eco-friendly appliances and sustainable furniture rose ~28% YoY in 2024; Casas Bahia is early in this segment and lacks market dominance.\u003c\/p\u003e\n\u003cp\u003eTurning this Question Mark into a Star needs heavy marketing spend (estimate BRL 120-180M over 24 months) and supply-chain certification (ISO 14001, FSC) to scale trust and margins.\u003c\/p\u003e\n\u003cp\u003eSales pilot targets: reach 5% category share in 18 months, boosting gross margin by ~2-3 percentage points if certified sourcing reduces returns and premium pricing holds.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 eco-demand +28% YoY\u003c\/li\u003e\n\u003cli\u003eRequired marketing BRL 120-180M\/24m\u003c\/li\u003e\n\u003cli\u003eKey certifications: ISO 14001, FSC\u003c\/li\u003e\n\u003cli\u003eTarget: 5% category share in 18 months\u003c\/li\u003e\n\u003cli\u003eEstimated margin uplift 2-3 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-App Social Commerce Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn-App social commerce-shopping via social feeds and influencer-driven live sales-sits in the Question Marks quadrant: high growth, low current penetration for Grupo Casas Bahia, where Brazil's social commerce grew 28% in 2024 and live-shopping drove 12% of e‑commerce GMV on social platforms.\u003c\/p\u003e\n\u003cp\u003eCapturing this requires major digital strategy shifts and tech spend (estimated R$150-300M setup + R$40-70M annual ops for platform, live-streaming, creator programs); slow adoption risks moving it to Dogs if user habits pivot.\u003c\/p\u003e\n\u003cp\u003eHere's the quick math and risks:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% social commerce growth in Brazil (2024)\u003c\/li\u003e\n\u003cli\u003e12% of social e‑commerce GMV from live shopping (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated initial investment R$150-300M\u003c\/li\u003e\n\u003cli\u003eFailure to scale fast → high chance of becoming a Dog\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth \"Question Marks\": Casas Bahia needs BRL270-480M to scale or exit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuestion Marks: Cross-border e‑commerce, furniture-as-a-service, B2B supply, eco appliances, and in-app social commerce show high growth but low share; combined 2024 market growth ~28% and Casas Bahia share \u0026lt;5% in several segments, requiring BRL150-300M capex per major initiative and marketing BRL120-180M to scale or exit to avoid losses.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Growth\u003c\/th\u003e\n\u003cth\u003eCurrent Share\u003c\/th\u003e\n\u003cth\u003e2yr Spend (BRL)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3%\u003c\/td\u003e\n\u003ctd\u003e50-150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaaS\u003c\/td\u003e\n\u003ctd\u003e18% CAGR\u003c\/td\u003e\n\u003ctd\u003epilot\u003c\/td\u003e\n\u003ctd\u003e50-150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003e50-150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003e120-180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003e150-300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Ansoff Matrix","offers":[{"title":"Default Title","offer_id":53847555703125,"sku":"grupocasasbahia-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/6496\/5205\/files\/grupocasasbahia-bcg-matrix.webp?v=1778323311","url":"https:\/\/ansoff-matrix.com\/products\/grupocasasbahia-bcg-matrix","provider":"Ansoff Matrix","version":"1.0","type":"link"}