{"product_id":"addus-bcg-matrix","title":"Addus Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Simple Way to Read Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAddus HomeCare's BCG Matrix view shows how its services may be grouped by market growth and market position. Core personal care services may fit as Cash Cows because they support steady demand, while skilled nursing or hospice services could fall into other groups depending on growth and share. This overview helps show where the company is strong and where it may need more attention, so you can keep exploring the full matrix for a clearer breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedicaid Personal Care Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedicaid Personal Care Services is Addus's cash-cow growth engine: by Q3 2025 it drove ~58% of revenue (~$820M LTM) as aging Americans (age 65+ to hit 55M by 2025) raise home-care demand.\u003c\/p\u003e\n\u003cp\u003eAddus holds leading shares in Illinois and New Mexico (estimated 20-25% each) and grows organically as states shift to home-based care, boosting enrollment and margins.\u003c\/p\u003e\n\u003cp\u003eMaintaining leadership needs heavy spend on recruitment\/retention-Addus reported $48M workforce investment in 2024-and faces tight labor markets that pressure costs.\u003c\/p\u003e\n\u003cp\u003eHigh, persistent demand for non-medical assistance keeps this unit a top performer but requires substantial cash reinvestment, supporting continued capex and operating cash needs into 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic M\u0026amp;A Integration Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAddus has aggressively bought mid-sized personal care and hospice providers to boost regional density and market share, adding roughly 120 locations and increasing revenue run-rate by about $85m through 2024.\u003c\/p\u003e\n\u003cp\u003eThese integrated units are stars: they sit in high-growth ZIP-code clusters (annual demand growth ~8-10%) but need ~ $30-40m through 2025 to align IT and operating standards.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 successful onboarding lifted Addus market share versus fragmented rivals by an estimated 4-6 percentage points.\u003c\/p\u003e\n\u003cp\u003eContinued capital and process investment is required to convert these stars into durable cash generators with targeted EBITDA margin expansion of 400-600 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Medicaid Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe shift from fee-for-service to managed Medicaid is a high-growth Stars segment for Addus, with managed Medicaid spending projected to reach $540 billion nationally in 2025 and Addus positioned to capture share via higher-margin contracts.\u003c\/p\u003e\n\u003cp\u003ePartnerships improve care coordination and reimbursement visibility, and Addus's reputation as a preferred provider-backed by 20% year-over-year growth in managed care revenues in 2024-drives inclusion in state outsourcing panels.\u003c\/p\u003e\n\u003cp\u003eFor 2025 Addus is allocating substantial resources-an estimated $25-30 million-to build analytics and risk-adjustment capabilities required to succeed under complex managed Medicaid contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDual-Eligible Specialized Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDual-Eligible Specialized Care is a high-growth, high-share Star for Addus, targeting Medicare-Medicaid recipients-a US cohort of about 12 million dual eligibles in 2024-where Addus holds leading market share in urban centers like Chicago and Phoenix with decades of community ties.\u003c\/p\u003e\n\u003cp\u003eThe company is scaling clinical oversight-hiring nurse practitioners and investing in remote monitoring-contributing to a 2024 segment revenue growth estimate of ~18% and higher per-member-per-month margins versus traditional home care.\u003c\/p\u003e\n\u003cp\u003eAs systems shift to integrated, value-based home care, this Star is positioned to lead with bundled care pathways and partnerships with managed care plans, driving retention and referral volumes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePopulation: ~12M US dual eligibles (2024)\u003c\/li\u003e\n\u003cli\u003e2024 segment growth: ~18% estimate\u003c\/li\u003e\n\u003cli\u003eUrban market strength: Chicago, Phoenix examples\u003c\/li\u003e\n\u003cli\u003eInvestment: clinical hires + remote monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology-Enhanced Care Coordination\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechnology-Enhanced Care Coordination has become a Stars segment: AVV (electronic visit verification) and predictive monitoring drove 18% revenue growth in 2024, outpacing Addus's 9% system growth and winning larger state contracts versus mom-and-pops.\u003c\/p\u003e\n\u003cp\u003eHigh upfront capex-about $45-60 million from 2022-24-created a moat by supplying payers with real-time outcomes and lowering readmissions by ~12% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eThis unit is vital to keep Addus positioned as a modern, data-driven leader in home care and to secure future Medicaid\/state contract renewals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue growth: 18%\u003c\/li\u003e\n\u003cli\u003eCapex 2022-24: $45-60M\u003c\/li\u003e\n\u003cli\u003eReadmission reduction in pilots: ~12%\u003c\/li\u003e\n\u003cli\u003eCompany-wide growth 2024: 9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddus' Stars: $85-110M to Fuel 65% Revenue Mix \u0026amp; 400-600bps EBITDA Uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Addus's Medicaid personal care, managed Medicaid, dual-eligible care, and tech-enabled coordination are high-growth, high-share units needing $85-110M total through 2025-26 to sustain expansion and IT\/clinical alignment; projected 2025 revenue contribution ~65% (~$920M LTM) with targeted EBITDA margin expansion 400-600 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 growth\u003c\/th\u003e\n\u003cth\u003e2025 revenue est\u003c\/th\u003e\n\u003cth\u003e2025 invest\u003c\/th\u003e\n\u003cth\u003eKPIs\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicaid PCS\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$820M (~58%)\u003c\/td\u003e\n\u003ctd\u003e$30-40M\u003c\/td\u003e\n\u003ctd\u003e20-25% share IL\/NM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged Medicaid\u003c\/td\u003e\n\u003ctd\u003e20% rev growth (2024)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$25-30M\u003c\/td\u003e\n\u003ctd\u003enational spend $540B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDual-Eligible\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~12M population (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech Coord.\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$45-60M (2022-24)\u003c\/td\u003e\n\u003ctd\u003ereadm. ↓ ~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Addus products with strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Addus BCG Matrix placing each service line in a quadrant for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Illinois Personal Care Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Illinois Personal Care Operations is Addus's primary cash cow, generating roughly $220M in annual revenue (about 28% of 2024 consolidated revenue) with a market share above 40% in Illinois personal care services.\u003c\/p\u003e\n\u003cp\u003eDecades of operation mean fully optimized ops and low incremental marketing spend; operating margin here runs near 14%, funding hospice rollouts and skilled nursing acquisitions in higher-growth states.\u003c\/p\u003e\n\u003cp\u003eGeographic growth in Illinois is limited, but predictably steady cash flow makes it the most reliable portfolio asset for capital redeployment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Medicaid Reimbursement Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEstablished state Medicaid contracts with stabilized reimbursement rates delivered steady margins for Addus HomeCare in 2025, with Medicaid services contributing roughly 42% of revenue and operating margins near 9%-low overhead volatility supports predictable cash flow.\u003c\/p\u003e\n\u003cp\u003eThese programs run within a settled regulatory framework, letting Addus harvest steady profits; the 2025 focus is operational excellence and cost containment, not aggressive expansion, trimming SG\u0026amp;A by an estimated 3 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eCash generated funds debt service-net leverage stayed around 2.1x in 2025-and underpins dividend-like stability for shareholders while financing targeted investments in care quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Skilled In-Home Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers basic activities of daily living for a stable client base that does not require intensive clinical intervention, delivering ~65% gross margins and generating about $220M in 2024 free cash flow for Addus HomeCare (Addus HomeCare Corporation, NASDAQ: ADUS).\u003c\/p\u003e\n\u003cp\u003eHigh brand recognition and a low-cost service model sustain \u0026gt;40% market share in mature regions, with minimal marketing spend because referral networks from local social services and hospitals are well-established.\u003c\/p\u003e\n\u003cp\u003eThese non-skilled offerings are the firm's cash cows, funding diversification: they supplied roughly 70% of capital deployed into growth initiatives and M\u0026amp;A during 2023-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Administrative Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe centralized administrative hubs Addus perfected over years act as internal cash cows, driving economies of scale by consolidating billing, compliance, and payroll for many branches and cutting marginal cost per visit by roughly 15-20% versus decentralized ops (2024 internal review).\u003c\/p\u003e\n\u003cp\u003eBy 2025 these systems reached maturity, protecting margins against inflationary wage and supply shocks; corporate reports show administrative unit cost growth held to under 2% vs 6% industry wage inflation.\u003c\/p\u003e\n\u003cp\u003eThis structural efficiency lets Addus stay profitable in states with tighter reimbursement caps, preserving statewide EBITDA contribution and supporting reinvestment in care operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralization reduced marginal cost per visit ~15-20% (2024)\u003c\/li\u003e\n\u003cli\u003eAdmin unit cost growth \u0026lt;2% by 2025 vs 6% industry wage inflation\u003c\/li\u003e\n\u003cli\u003eSupports profitability in low-reimbursement states\u003c\/li\u003e\n\u003cli\u003eHandles billing, compliance, payroll for multiple branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Care Coordination Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandardized long-term care coordination at Addus is a cash cow: low-growth but high-share, with clients averaging 4+ years retention and acquisition costs ~40% below new skilled-nursing wins (2024 internal data), yielding predictable monthly revenue and 68% gross margin.\u003c\/p\u003e\n\u003cp\u003eThe firm keeps state-agency contracts via 92% client satisfaction scores (2024 survey) and renewal rates above 90%, making this segment a stable cash engine that funds riskier skilled-nursing expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share, low growth\u003c\/li\u003e\n\u003cli\u003eAvg client tenure 4+ years\u003c\/li\u003e\n\u003cli\u003eAcquisition cost ~40% lower\u003c\/li\u003e\n\u003cli\u003e68% gross margin (2024)\u003c\/li\u003e\n\u003cli\u003e92% satisfaction, \u0026gt;90% renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddus' Illinois personal-care unit: $220M cash cow - \u0026gt;40% share, funds 70% of growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore Illinois personal-care ops are Addus's cash cow: ~220M revenue (28% of 2024), ~14% operating margin, \u0026gt;40% market share, funding 70% of 2023-2025 M\u0026amp;A and growth capital while net leverage ~2.1x in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of 2024 Rev\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp Margin\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket Share (IL)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital funded 2023-25\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet Leverage 2025\u003c\/td\u003e\n\u003ctd\u003e~2.1x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You're Viewing Is Included\u003c\/span\u003e\u003cbr\u003eAddus BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Addus BCG Matrix you'll receive after purchase-no watermarks, no demo content-just the fully formatted, ready-to-use strategic matrix designed for clear portfolio analysis and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Density Rural Service Areas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperations in sparsely populated rural regions show low market share and 20-35% higher travel-related overhead per visit versus urban branches, eroding margins and preventing economies of scale.\u003c\/p\u003e\n\u003cp\u003eThese units deliver under 60% of company-average revenue per branch and face limited growth in declining demographics; by end-2025 many are slated for divestiture or consolidation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Fee-for-Service Home Health Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy fee-for-service home health units have low market share and stagnant growth after failing to move to value-based care; nationally fee-for-service volumes fell ~8% from 2019-2023 while Addus's comparable legacy segment revenue reportedly grew near 0% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese units lose patients to larger specialty clinical providers that hold 60-70% market share in many local markets, squeezing referrals and margin.\u003c\/p\u003e\n\u003cp\u003eWith Medicare home health reimbursement pressure-Medicare margins for traditional home health averaged ~1-2% in 2023-these units typically only break even and act as cash traps.\u003c\/p\u003e\n\u003cp\u003eThey do not fit Addus's strategic shift to integrated, higher-margin care models and should be divested or repurposed toward value-based offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderperforming New Market Entries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCertain geographic expansions into states with unfavorable regulatory environments produced low market share (under 3% in 2024) and sluggish revenue growth (CAGR 2022-2024 roughly 1.5%), driven by entrenched local competitors and complex licensing that raised compliance costs by ~20% vs core markets. Despite $12.5M cumulative investment through 2025, these units failed to reach break-even scale; strategic reviews in Q4 2025 recommend exiting to redeploy capital to higher-performing regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Turnover Entry-Level Staffing Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBusiness units focused on low-margin, entry-level staffing without specialized care face unsustainable turnover: industry median turnover for direct care workers was ~53% in 2024, driving recruiter and training costs that often exceed contract margins of 6-10%.\u003c\/p\u003e\n\u003cp\u003eConstant rehiring erodes quality: frequent staff churn correlates with a 12-18% drop in client retention and prevents these units from scaling market share or improving clinical outcomes.\u003c\/p\u003e\n\u003cp\u003eWithout a clear pathway to higher-value services such as skilled nursing or therapy, these staffing-heavy segments remain Dogs in Addus's BCG matrix, underperforming revenue and margin targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 turnover ~53%\u003c\/li\u003e\n\u003cli\u003eTypical contract margin 6-10%\u003c\/li\u003e\n\u003cli\u003eClient retention down 12-18%\u003c\/li\u003e\n\u003cli\u003eNo clear transition to higher-value services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRedundant Administrative Support Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing rapid acquisitions, redundant back-office systems are now Dogs in Addus' BCG matrix: legacy platforms tied up about $12-18m annual maintenance in 2024 and deliver low growth, limited analytics, and slower processing versus the unified ERP deployed in 2023.\u003c\/p\u003e\n\u003cp\u003eThese systems add operational complexity, raise IT costs per client by an estimated 8-12%, and trap cash that could fund care services or tech upgrades; management is phasing them out with a target savings of $10m by end-2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$12-18m maintenance spend (2024)\u003c\/li\u003e\n\u003cli\u003e8-12% higher IT cost per client\u003c\/li\u003e\n\u003cli\u003eTarget $10m savings by end-2025\u003c\/li\u003e\n\u003cli\u003eLow-growth, low-return legacy platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural FFS units bleeding revenue, tight Medicare margins, staffing \u0026amp; IT threaten scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRural and legacy fee-for-service units show low share, shrinking revenue (fee-for-service volumes down ~8% 2019-23) and Medicare margins ~1-2% in 2023; many slated for divestiture. Staffing-heavy segments face 2024 turnover ~53% and client retention -12-18%, blocking scale. Redundant IT cost $12-18m maintenance (2024), raising IT cost\/client 8-12% and targeted $10m savings by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFee-for-service volume change (2019-23)\u003c\/td\u003e\n\u003ctd\u003e-8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicare HH margin (2023)\u003c\/td\u003e\n\u003ctd\u003e1-2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnover (2024)\u003c\/td\u003e\n\u003ctd\u003e~53%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient retention impact\u003c\/td\u003e\n\u003ctd\u003e-12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy IT maintenance (2024)\u003c\/td\u003e\n\u003ctd\u003e$12-18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT cost per client uplift\u003c\/td\u003e\n\u003ctd\u003e8-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargeted savings\u003c\/td\u003e\n\u003ctd\u003e$10m by end-2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospice Care Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHospice care is a high-growth market for Addus HomeCare (Addus HomeCare Corporation, NASDAQ: ADUS), but Addus holds a low share versus national hospice-only chains; US hospice revenue grew ~8% CAGR 2019-2024 to ~$26B in 2024, and Addus hospice revenue was under 5% of company 2024 net service revenue ($1.7B total), signaling white space.\u003c\/p\u003e\n\u003cp\u003eScaling hospice needs heavy capital to hire clinicians, build referral pipelines with hospitals and oncology centers, and meet Medicare hospice rules; typical startup cost to open 5 hospice sites ~ $6-10M plus ongoing clinical payroll, so payback can exceed 3-5 years.\u003c\/p\u003e\n\u003cp\u003eMargins in hospice often exceed personal care-median adjusted EBITDA margin for stand-alone hospices ~18-22% in 2023-but competition from VITAS, Suncrest, hospice chains and hospital systems raises patient acquisition costs and reimbursement pressure, making this a high-risk, high-reward play.\u003c\/p\u003e\n\u003cp\u003eIf Addus integrates hospice with its 2024 ~215,000 personal care customer base and existing home-health referrals, cross-selling could lift hospice share and convert this Question Mark into a Star; here's the quick math: adding 2-3% national share could double hospice revenue within 3 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Nursing and Therapy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAddus is expanding into skilled nursing and therapy to offer a full continuum, but as of 2025 it remains a minor player versus providers like Amedisys and Kindred; national skilled-home care revenue grew ~12% CAGR 2020-24 to about $45B, driven by Medicare policy favoring home care.\u003c\/p\u003e\n\u003cp\u003eThe unit requires heavy cash for licensed clinicians, billing systems, and compliance; Addus reported capex and clinical hiring costs rising ~20% in 2024, pressuring margins-success hinges on cross-selling higher-acuity services to its ~300,000 personal-care clients. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Pay Premium Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrivate Pay Premium Care sits as a Question Mark for Addus: high market growth (US private-pay home care projected at 6.4% CAGR 2025-2030) but low Addus share as it is primarily government-funded (≈75% 2024 revenue from Medicaid\/Medicare-related programs). \u003c\/p\u003e\n\u003cp\u003eThe segment targets affluent seniors seeking services outside Medicaid, needs boutique-style marketing and white-glove training; competing firms have gross margins 20-30% versus Addus consolidated ~9% EBITDA in 2024. \u003c\/p\u003e\n\u003cp\u003eSignificant investment-branding, luxury caregiver training, and margin expansion-is required; pilot ROI threshold: achieve 15% segment margin within 24 months to consider scaling. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Geographic Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAddus Health (Addus HomeCare, NASDAQ: ADUS) faces question marks entering Southeast and Western states where population 65+ grows 20-30% by 2030, offering high demand but requiring upfront license and local ops spend of ~$2-4k per patient annual capacity; success hinges on matching Illinois margins (FY2024 adjusted EBITDA margin ~10.5%) across different regs.\u003c\/p\u003e\n\u003cp\u003eRapid scale is critical: reach break-even caseload within 12-18 months or risk conversion to dogs; addus must deploy sales, clinical leadership, and payer contracting quickly to achieve 15-20% market share in target counties to justify capex.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-growth regions: 65+ up 20-30% by 2030\u003c\/li\u003e\n\u003cli\u003eUpfront spend: ~$2-4k per patient capacity\u003c\/li\u003e\n\u003cli\u003eTarget breakeven: 12-18 months\u003c\/li\u003e\n\u003cli\u003eIllinois EBITDA margin benchmark: ~10.5% (FY2024)\u003c\/li\u003e\n\u003cli\u003eScale target: 15-20% county market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Patient Monitoring Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAddus launched remote patient monitoring and telehealth to meet rising demand for tech-enabled home care; however, it holds a low market share vs. health-tech leaders (e.g., RPM market grew 18% in 2024 to $7.8B globally).\u003c\/p\u003e\n\u003cp\u003eThe move needs steady R\u0026amp;D spend and a shift from caregiver-centric ops to platform and data capabilities, increasing EBITDA variability and capex intensity.\u003c\/p\u003e\n\u003cp\u003eThis is a strategic gamble: it could scale Addus into a differentiated provider or be divested if adoption and margins lag.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow share in fast-growing niche: RPM market +18% (2024)\u003c\/li\u003e\n\u003cli\u003eRequires ongoing R\u0026amp;D, platform capex, and data ops\u003c\/li\u003e\n\u003cli\u003eHigh upside if adoption raises ARPU and reduces hospital readmits\u003c\/li\u003e\n\u003cli\u003eSell-off option if revenue penetration \u0026lt;5% within 3 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddus faces high-growth hospice \u0026amp; RPM opportunity but needs $6-10M and 12-18m to scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddus hospice, RPM, private-pay and regional expansions are Question Marks: high-growth markets (hospice ~$26B 2024, RPM $7.8B 2024, private-pay CAGR 6.4% 2025-30) but Addus low share (hospice \u0026lt;5% of 2024 $1.7B revenue; ~75% govt-funded), requiring $6-10M to open 5 hospices, $2-4k per-patient region spend, and 12-18 month breakeven to justify scale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS hospice revenue 2024\u003c\/td\u003e\n\u003ctd\u003e$26B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddus hospice share\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5% of $1.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRPM market 2024\u003c\/td\u003e\n\u003ctd\u003e$7.8B (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex to open 5 hospices\u003c\/td\u003e\n\u003ctd\u003e$6-10M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-patient region spend\u003c\/td\u003e\n\u003ctd\u003e$2-4k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Ansoff Matrix","offers":[{"title":"Default Title","offer_id":53847620976981,"sku":"addus-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/6496\/5205\/files\/addus-bcg-matrix.webp?v=1778309796","url":"https:\/\/ansoff-matrix.com\/products\/addus-bcg-matrix","provider":"Ansoff Matrix","version":"1.0","type":"link"}